Nestle-Marketing Oriented Company

near was founded in 1866 by Henri go up and is today the worlds biggest fargon and beverage party. Henri cuddle developed the first infant food in 1867 to save the life of a friends baby who could not be breastfed. (this is a combination of cows milk, wheat flour and pelf). Since then, the company has looked to build on a tradition of providing nutritious products. The come on Group invests around 1. 5 billions Swiss franc in R&D every year. Its more than any other food company. each day Nestle sells over a billion products. These individual consumer transactions give the Company add up nnual sales of more than 90 billion swiss francs Nestle grocery stores its products in 130 countries across the world. Nestle manufactures around 10,000 different products and employs some 250,000 people A marketing orientated approach means a product line reacts to what customers want. The decisions taken are based around information ab emerge customers needs and wants, rather than what the business thinks is right for the customer. Most successful businesses take a market-orientated approach Since then, the company has looked to build on a tradition of providing nutritious products.It builds its business around -discovering what customers want -identifying pressures for change e. g. government campaigns, health education initiatives -responding to changes in the market place. Nestle concentrates on their consumers and tries to transform their physical and emotional desires. They have a wide double of products and consumed by all age groups. Nestle try to understand the economic, geographic and social factors which affects the diets of the consumers and try to concentrate on the nutritional and health value of the products.Example Nestle have used their look for and technological expertness to their ice cream products to reduce their calories but too keep the same taste. They have also introduced sugar free products and lower sugar products like Kit Kat Light. N estle also try to understand the motivations, decision making and purchasing habits of the customers by spending time with the people. Example Nestle employees spent triad days living with people in suburbs of Lima in PERU to understand their everyday aspects of their life, and based on their understanding they sold relevant products in the local markets.A market led company like Nestle is continually monitoring customer attitudes and requirements through market research. This research takes two primary(prenominal) forms Qualitative research. This involves setting up small focus groups of consumers who express their ideas and opinions about their needs and views on different products. Quantitative research. Whereas soft research involves only relatively few people, quantitative research involves much bigger numbers. For example, professional market researchers may interview thousands of people through postal or telephone interviewing.Nestle regularly uses both forms of research to gain a clear idea of consumer opinions and trends. Market research helps the company to keep in arrest with an ever changing environment in which social attitudes and buying patterns are continually shifting. The Companys strategy is steer by several fundamental principles. Nestles existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance.The Companys priority is to pay back the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. Nestle is committed to the following crease objectives in all countries, taking into account local legislation, cultural and religious practices Nestle continues to maintain its loading to follow and respect all applicable local laws in each of its markets. Analysis of Market Analyzing the market means getting the information about the current market trends. T here are different ways, which are adopted by Nestle to get the information of the market.By Sales Department Sales department is a primary source of getting the information about the market. They actually visit the market and find out that who are the competitors, and what strategies they are adopting. Customer Service Department For Every product there is customer assistant department.. Nestle distinguishs that regular contact with their consumers is very important. This is why Nestle have a worldwide Nestle Consumer Services network Nestle cares for its consumers because its success depends on meeting their needs and expectations.Through listening and understanding, it can need products that they will want to use all through their lives. interrogation and Development Department The nestle Research and Development head office is in Switzerland. The customer complaints are forward to the R where research is conducted. Suppliers and distributors To know about the market Nestle h as established the close sexual congressship with their suppliers who provide the raw materials. Conclusion Nestle is one of the worlds leading food companies. Its commitment to high quality market research ensures that it remains amply aware of changes in consumer behaviour and consumer tastes.Its excellent product research and development network ensures that it is well fit(p) to meet the challenge of changes in consumer expectations. The companys Wellness strategy is carefully geared to delivering to customers what they want in relation to the foods they eat. Thus its clear that Nestle is a Market Oriented company because they try to understand the customer or market needs and produce products accordingly to achieve the organizations goals. And they believe that people are the main strength of the company.