Marketing Plan for Goal Zero Company Case Study

Marketing Plan for Goal Zero Company - Case Study ExampleOne of the essential things that need to be include in the marketing plan of any small business is the establishment of a concise understanding of its nodes and competitors. When a business understands the different features of its customers, it is in a better position to create products and services that appeal to their needs. Additionally, the methods developed in the execution of the marketing plan are those that are in tandem with customer features as outlined (Miller 34). In this understanding, the marketing plan, therefore, can be regarded as a single tool that can enhance business performance and winner for every business irrespective of the goods and services being developed and sold. This paper presents a marketing plan for a new product that has been manufactured by Goal Zero CompanyGoal Zero company began in 2007 with the main aim of empowering volume and releasing them from poverty and other socio-economic challen ges later, in 2009, it was registered as a business under the name Goal Zero (Goal Zero 2015). In this development, the company had three main objectives first, it was involved in the development and merchandising of various solar energy products and services. Secondly, it was also registered to provide assistance especially during times of natural disasters. The companys commitment to poverty eradication was to be done in most of the developing countries, most of whom are faced with a limitation in resources needed to manage various socio-economic activities of life.The companys main mission, as pointed out was empowering people in order to tap into their potential and improve their welfare in their societies. The company looks forward to helping people understand their potential and work it out in order to enhance their sustainable future and families. By making this empowerment, people can begin comprehend a difference in their lives, enabling them to do things that they could n ot have managed.